
Start Point Advisory

Helping management teams and shareholders successfully navigate Equity Capital Markets transactions
​

ABOUT
Start Point Advisory provides dedicated support and strategic advice for management teams and shareholders pursuing IPOs, rights issues and other forms of capital raise.
BRING EQUITY CAPITAL MARKETS TRANSACTION EXPERTISE IN HOUSE
-
Embedded within the management team throughout the transaction
-
Bring transaction expertise into the heart of the Company to supplement the external advisory group
EXPAND CAPACITY OF THE SENIOR MANAGEMENT TEAM
-
Dedicated, transaction-focused support frees up management team to focus on business execution
-
Mitigates risk of excessive distraction by the demands of the transaction
FACILITATE BETTER INFORMED DECISION-MAKING
-
Help brief and guide internal teams
-
Internal sounding board to help navigate everything from day-to-day deal management issues to key deal judgments
EXPERIENCED PROJECT OVERSIGHT AND COORDINATION
-
Coordinate and oversee internal company-side deliverables
-
Provide an efficient and effective interface with the external advisory team
OPTIMISE OVERALL TRANSACTION EXECUTION AND REDUCE RISK
-
Anticipate and resolve critical deal issues
-
Drive execution discipline and rigour, test and challenge where appropriate
Engagement scope is bespoke to meet your needs, from assistance with transaction structuring and readiness, through to market execution.
Please get in contact to discuss further.
WHO

Chris Roberts | Principal | Start Point Advisory
HIGHLY EXPERIENCED EQUITY CAPITAL MARKETS SPECIALIST
​​
-
25 years of corporate finance experience in investment banking and law
-
Significant track record, having executed over 150 IPOs, rights issues, sell-downs and other capital raises
-
Extensive geographic experience across all key EMEA markets as well as the US
-
Experience across multiple sectors with a strong interest, and track record, in technology company transactions
​
BROAD, MULTI-DISCIPLINARY PERSPECTIVE DERIVED FROM A CAREER IN A RANGE OF ADVISORY ROLES
​
Investment Banking
-
Head of EMEA ECM Execution at J.P. Morgan (London)
-
Head of Equity Execution for US Technology, Media and Telecoms at J.P. Morgan (San Francisco)
-
Capital Markets Structuring, Global Capital Markets at Morgan Stanley (London)
Independent Equity Advisory
-
Co-Head of EMEA Equity Advisory at Moelis & Company​
Corporate Law
-
Qualified lawyer and associate at Slaughter and May, and Latham and Watkins
LONGSTANDING WORKING RELATIONSHIPS ACROSS RELEVANT ADVISORY GROUPS
-
Trusted relationships with key investment banks, independent financial advisors and law firms
